Invasion of Privacy – Taking a Person’s Likeness

statue-of-liberty serious charges

APPROPRIATION OF ANOTHER’S NAME OR LIKENESS

Unauthorized use of a person’s name or likeness may give rise to an action in defamation if the conduct at issue depicts an individual’s appearance or manners in a ridiculous light or places the name of a well-known author as the author of substandard work. However, a cause of action may exist for the use of another’s name without his permission to promote a product.

It is a great idea to speak with experienced counsel in this area of privacy law. The common law does not recognize any particular interest in a person’s individual personality, and thus no cause of action will exist for the appropriation of personality unless the circumstances amount to a claim for slander or an injury to property, business or profession.

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