Defense – Use of Another’s Name

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USE OF ANOTHER’S NAME OR ATTRIBUTES – Defense

If you use another person’s name, mark, likeness, or other personal attributes without his permission for an exploitative reason you could also face liability for what is called misappropriation or right of publicity.

Typically, disputes exist in this area when a person uses another’s name or photograph in a commercial setting, such as in advertising or other promotional activities. But this can be extended in some states to prohibit use of another person’s identity for the user’s own personal benefit.

Call our lawyers today to learn exactly how this law applies to the facts in your case.